KUI IBI-K57

KUI IBI-K57 in collaboration with Prof Dr Hamdan Daniel Phd from Perkasa Skill Institute Malaysia proudly presents: International Visiting Lecture with the theme of “Optimizing Business Through Effective Management and Strategic Communication”. This event was held on 20th of January 2025 at Graha Kosgoro 1957 and was attended with total 300 students as audiences across diversifies study program. The lecture discussed about how a company or organization able to implement a strategic communication strategy aiming to improve business performance in a dynamic technological situation. As outcomes of the event students are expected to fully understand that besides maximizing profit, implementing a thorough and fully tailored communication strategy is also playing a major role in order to achieve business sustainability